Branding Marketing with Social Sites: 3 Tips

Here are a few tips to help your branding marketing efforts with social sites and other web 2.0 marketing strategies.

1. Pick one major branding message. One common reason why brands fail to stick is that they try to be all-encompassing. Your brand doesn't need to be as well-rounded as a person. In fact, even if you're branding yourself, you need to concentrate on one primary message about yourself. Focus your brand, and people will remember it.

2. Find out which social media sites best suit your brand. This means visiting the media and social bookmarking sites you're considering. Figure out three or four that might be best for you (it's okay if you end up being wrong--you can always jump ship to another) and

3. Become a user of the social media accounts you want to brand with! This will keep you up-to-date on how these sites work, as well as how their audiences respond. Plus, you might even have some fun with it!