Tumblr is a great place to post your thoughts about most anything you find on the web, and share it with others. It's sort of a melding of a social bookmarking site with a microblog, as you can post, share photos, links and otherwise do anything else any other social site might, but with the ability to create a rant all your own.
Tumblr's best use for a social media marketer would be to take advantage of all the attention it is currently getting from Google to draw attention to the blog posts on your feeder blogs. The posts in Tumblr seem to get fast notice, and if you make posting here a semi-regular event and stay on topic, it's likely that your entries will have some staying power. This will be key to any sustainable social media traffic.
It's very easy to create an account and post here, and the time it takes and the benefits you'll derive make this one something to consider adding to your social media marketing bag of tricks.
Wednesday, April 30, 2008
Monday, April 28, 2008
The Death of The Press Release?
The death of the press release? It appears so. This was the topic this week unveiled by the New Communications Forums in Santa Rosa CA. The heart of their conclusion is that traditional press releases as we have known them have morphed into marketing tools as the barriers to entry to the press release game have been eased. Now, you don't have to be a journalist, you don't have to be a viable company, it doesn't even have to really be "news" in the sense that we've known it for eons. Anyone with a broadband connection and the ability to craft a sort of "quasi-news" item can play.
So what does this bode for the press release? It may go the way of the banner ad, and become invisible to searchers eyes. No doubt if the trend continues and the marketers proceed to deluge the medium with thinly-disguised ads, then the search engines will decide to adjust their algorithms to somehow weed them out, and dilution will be the order of the day. This only confirms in my mind that social media marketing tips for the foreseeable future will include how we traditionally promote both products as well as companies.
So what does this bode for the press release? It may go the way of the banner ad, and become invisible to searchers eyes. No doubt if the trend continues and the marketers proceed to deluge the medium with thinly-disguised ads, then the search engines will decide to adjust their algorithms to somehow weed them out, and dilution will be the order of the day. This only confirms in my mind that social media marketing tips for the foreseeable future will include how we traditionally promote both products as well as companies.
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